Diamond Model - credentials

For more than two decades now, Ecover developed the Diamond Model and used it as a quantifiable tool to evaluate the impact of the total life cycle of its products. This dynamic tool was and is still used to develop all Ecover products and to make sure we evaluate new products on all the necessary aspects. The Ecover Diamond Model is not only about banning certain chemicals or looking at performance criteria, but about understanding that everything starts with the sourcing of ingredients to their disposal and complete assimilation in the water cycle.

We firmly believe that the Ecover Diamond Model goes beyond any other existing eco-label criteria. It does use some of the same criteria as used by the Eco-label, but takes these criteria as the minimum standard to start from.

The Ecover Diamond Model has been validated by Vinçotte Environment, a prominent international environmental and safety service provider. The Ecover Diamond is divided in 13 axes of quantifiable characteristics within the 3 main processes of our product’s life cycle:

• Sourcing
  • Renewable Resources
  • Green Chemistry
  • Resource proximity
• Use
  • Primary Efficiency
  • Secondary Efficiency
  • Consumer Safety
• Absorption
  • Aquatic Safety
  • Limited Aquatic Impact
  • Aerobically Degradable Ingredients
  • An-aerobically Degradable Surfactants
  • Phosphorus Absence
  • VOC Absence
  • Primary Packaging Optimization